11 Reasons Why You Need a Real Estate Agent to Sell Your Property

If you’re thinking of selling your home, you might be considering whether or not it’s worth paying a real estate agent to help you. When you use an agent, you have to pay fees including a commission which is about 2.4% of the sale price. If you sell without an agent, you get to save thousands of dollars in fees, but is it really worth it?

Here, we look at the benefits of using a real estate agent to sell your home, as well as how to find the right agent to ensure the selling process is as quick and smooth as possible.

Why you should use a real estate agent when selling your home

Selling your home is one of the biggest financial decisions of your life, and you’ll need a real estate agent if you want to go about it the right way. So, here are 11 reasons why you should use an agent to sell your home:

1. Proper market knowledge

Real estate agents have  more experience with property pricing in your area and what your home is worth, therefore setting a realistic sale price.. They also have an understanding of what small updates/improvements you can make prior to listing in order to maximise the appeal of your property. This can help your property sell fast and at a high price too.

2. The right network

You’ll gain access to an agent’s already established network of trusted industry professionals who can help in the process of selling your home. This includes property lawyers, valuers, interior designers, and even home inspectors who’ll be able to spot any issues with your property. The agent can then help decide which repairs are worth fixing.

3. Greater exposure to potential buyers

A real estate agent can list your property on multiple advertising websites and papers and at a better price, and thereby increase the exposure of your house sale. You can also access their network of highly qualified buyers and find a buyer with superior purchasing power.

4. Financing plans

If you choose to make the necessary repairs, a real estate agent can choose a suitable plan to assist with the repairs through connections to financiers.

5. Paperwork and expertise

A real estate agent can help you with the paperwork, which is plenty and includes forms, reports and disclosures, and then prepare a good sales deal. They can also offer guidance on what you need to be aware of. Plus, an agent is property savvy and knows all the acronyms and jargon used in real estate and can explain them to you.

6. Rules and regulations

When it comes to selling a property, an agent knows the latest rules and regulations. A licensed real estate agent will ensure that the process is conducted legally and ethically.

7. Better marketing techniques

An agent knows the best and most updated techniques of marketing a home in order to sell it quickly and for more money. The agent can emphasise on certain features of your home that potential buyers will look for, making the deal more attractive.

8. Effective negotiation

A real estate agent can confidently and professionally negotiate the sale of your home with the buyer and seal the best deal for you. They can also draw up a purchase agreement with enough time for inspections, contingencies, and so on, as well as objectively looking on various aspects of the sale process.

9.  The ‘sale’ process

Many buyers want the sale process to be professional so the transaction is smooth, which is what an agent can provide. They can also recognise and handle potential problems that can stop the sale of your property before they occur. Moreover, an agent will have a lot of time available to dedicate to the sale of your home and do open houses. If you need to sell your home quickly, they can help you do just that.

10. Reduce risk

When you sell property using a real estate agent, much of the risk is transferred from the seller to the agent. So in the event that something goes wrong with the sale, you can look to your agent for guidance and even hold them liable if they acted improperly.

11. Get what you deserve

An agent’s commission will depend on the price your property is sold for, so they’ll help you sell it for the highest possible price. After all, agents are motivated to work for you because they are also working for themselves. This means that with the help of an agent, you can sell your home for up to tens of thousands of dollars more than if you sold it yourself.

How to find the right real estate agent to sell your home

To successfully sell your home, you’ll need to work with a real estate agent who’s sold properties just like yours. You can find an agent at realestate.com.au based on location, type of property, and the minimum and maximum price range they sell in. You’ll then be able to see the profiles of the agents on the site and get in touch with them.

As you interview the agents, here are 7 key questions you need to ask to help you choose the right one for you:

  • Who’s the target market for my property?
  • Which website should I first advertise on and why?
  • Do I have to advertise on several websites?
  • Should I consider premium digital advertising?
  • Is your marketing advice independent?
  • Do I need to advertise both in print and online?
  • How much do I have to spend to reach the highest number of prospective buyers?

When choosing an agent, you need to consider their marketing strategy. And by asking these questions, you can decide who’s the best person to market your property.

Overall, using the right real estate agent to sell your home has many benefits. Not only will they make selling your home a whole lot easier, but they’ll also help you sell it at a high price, which makes paying the agent’s commission worth the investment.

25th May 2016



Andrew Cook